Amplience Raises $100 Million Series D

After announcing a $100M Series D round, Amplience's Founder and CEO James Brooke said that his company is "doubling-down on product investment, and in scaling our global go-to-market, customer success, and expert services teams."
Brooke also mentioned the MACH Alliance, claiming that Amplience is "passionate about supporting our customers make the transition to a Microservices-based, API-first, Cloud-native and Headless (MACH) commerce experience architecture."
The investment came via Farview Equity Partners, a European growth equity investor, and growth financing from Sixth Street, a leading global investment firm. Existing investor Octopus Ventures also contributed to the capital raise.
In other news, Liferay launched Liferay Experience Cloud, dotCMS unveiled key hires, and Ninetailed announced a GraphCMS integration.

"At Amplience, our vision has always been to empower commerce, marketing and technology teams to create digital experiences without limits."
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Ninetailed's Official GraphCMS Integration
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Things that caught our eye
- StrapiConf 2022 Replays: At the time of writing, the panel moderated by our Founder Kaya Ismail is yet to be uploaded, but the rest of the goods are there!
- Demystifying DXP and MACH Architecture: dotCMS' J. Todd Bennett gives us his take on MACH.
- Ucommerce 10 is coming: The main goal? Brining eCommerce functionality to Umbraco 9.
- Fabric hires new CRO: Former Afterpay Executive Ben Pressley is now Chief Revenue Officer at Fabric.
- New Player Alert: CM4All: A website builder with no vendor lock-in that uses WordPress as a headless CMS.
- 5 Takeaways From Adobe Summit Digital Experience Conference 2022: “One of the big takeaways for me was the connection between the creator economy and the growth of the digital economy."

The word on the street
- [LinkedIn] Retail Tech 100: A very cool graphic showcasing the "100 most promising B2B retail tech companies."
- [Reddit] Directus CEO feeds a potential troll: Ben Haynes, Directus CEO, got into a fully-fledged debate with a Redditor over the term "completely free", and it was the most Reddit thing ever. We think Haynes' definition is right. What do you think?
- [Reddit] An embeddable headless CMS with content previews?: Help this Redditor out with a suggestion.
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