AWS Joins MACH Alliance ☁️

Amazon Web Services has joined the MACH Alliance just weeks after the introduction of the Alliance's 'Enabler' membership category.
"Since the launch of AWS, we have espoused the importance of employing a modern architecture for retailers," said David Dorf, Global Head of Retail Industry Solutions at AWS. "This includes the use of microservices, APIs, and a built-for-the-cloud design. Having been at the very forefront of this movement, we at AWS are proud to join the MACH Alliance to advocate for MACH as an industry standard to deliver the best digital experiences for makers and users."
This is big news for the MACH Alliance, but bigger news for MACH architecture as a technological trend.
In other news, Swell spoke exclusively to DXP Report about its $20M Series A, PWC published headless commerce guidance, and Contentstack's CEO Neha Sampat identified the "common enemy" of MACH vendors.

Amazon has given its stamp of approval to the MACH Alliance, and the MACH movement as a whole.
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Things that caught our eye
- Elasticpath Composable Commerce Hub: A very cool open exchange of composable commerce solutions.
- Niche Player Alert – Crystallize: Headless commerce for "product storytellers".
- Niche Player Alert – Truthy: Open-source headless CMS built on NestJS.
- [VIDEO] Superdesk Introduction: The open-source headless CMS for newsrooms.

The word on the street...
- [Twitter] Gatsby: You have one month to implement a headless CMS: What's your next move?
- [LinkedIn] The MACH battle cry of Contentstack's CEO : Neha Sampat took to social media to identify the "common enemy" of MACH vendors.
- [Reddit] What's the future of Web CMS?: Not everyone agreed that decoupled was the way to go.
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