How Brightspot’s Partner Program Delivers the Best CMS Experience for Customers
3 min read

How Brightspot’s Partner Program Delivers the Best CMS Experience for Customers

With over a decade of experience supporting digital transformation efforts, Brightspot has become a leading CMS across global industries.
How Brightspot’s Partner Program Delivers the Best CMS Experience for Customers

With over a decade of experience supporting digital transformation efforts, Brightspot has become a leading content management system for some of the most well-known companies across global industries. From eCommerce, media, and corporate business - Brightspot CMS products cover and service the gamut of foreseeable and proactive customer needs.

As an industry leader, Brightspot touts continuous innovation to anticipate customer needs, and one of its most recent developments has been the build-out of the Brightspot Partner Program.

Recently, I had the opportunity to speak to members of the Brightspot team regarding their improved partner system and its ability to empower users to deliver and execute CMS projects quickly and at scale, while enabling customers to realize the full potential of their content in tandem. Keep reading to learn more.

Inside Look at Brightspot’s Partner Program

September of 2021 marked the launch of the Brightspot Partner Program, the go-to for companies looking to deliver and execute on CMS projects quickly and at scale.

As businesses continue to revise their content strategies in order to accommodate new channels and applications, they require leniency and flexibility in publishing mechanisms to ensure positive customer experiences.

The Brightspot Partner Program offers agencies and consultancies just that--the benefits of an API-first platform with robust flexibility and freedom of choice for front-end technology, with increased aptitude for headless builds to meet unique customer needs.

This Brightspot program offers partners the best of API-first CMS benefits, including powerful out-of-the-box features such as a robust rich text editor, customizable workflows, a native digital asset management (DAM), global and federated search, an inherent modular approach, and seamless integrations into existing infrastructure.

Additionally, Brightspot CMS also provides an exceptional end-user experience with native capabilities not often offered by other solution providers.

Benefits of this program include:

  • Support in co-selling Brightspot with Partner Services
  • Training on Brightspot’s API-first approach and headless architecture
  • Continued support, including but not limited to customer demos and initial implementations
  • Access to the Brightspot Partner Portal
  • Referral commission on Brightspot license for closed deals sourced by a partner
  • New opportunities sourced by Brightspot for established partners

“The Brightspot Partner Program is grounded in collaboration with agencies and consultancies that are highly customer-centric and focused on delivering excellence just as we are,” said David Gang, Brightspot Co-founder and CEO. “We’re committed to empowering our partners to succeed and look forward to joining forces to ensure immediate and ongoing customer success through our API-first CMS.”

Rob Rhee, Co-founder of Brightspot Partner THINKware, says that “Brightspot epitomizes true partnership with its white-glove approach and steadfast focus on customer benefits and success. Brightspot headless CMS allows us to stay one step ahead with customers and ensures we’re providing best-in-class capabilities as their content programs evolve.”

Brightspot’s Partner Program in Action

Brightspot continues to add partners and innovate alongside them. Recently, Brightspot announced a partnership with ethinking, a Berlin-based digital agency.

In a newly announced business venture, Brightspot and ethinking will be partnering on their first joint customer project for a leading European media organization. The companies plan to continue collaborating to bring Brightspot CMS and ethinking’s XP Layer technology to a wider array of content-focused organizations.

“We are excited to roll out a headless CMS for our joint client that is enhanced by our unique XP Layer technology,” said Christian Müller, Co-Founder and CEO at ethinking. “Furthermore, we look forward to continuing our work with Brightspot to deliver more combined product service offerings for customers actively looking to move their digital business forward.”

Named as a 2021 Top Workplace by The Washington Post, a 2021 Hot Vendor for Content Experience from Aragon Research, and the 2021 Best Content Management System by the Digiday Technology Awards, Brightspot prides itself on being a leading content management system built to grow and adapt with any business.

Agencies or consultancies looking to partner with a best-in-class CMS can learn more about the Brightspot Partner Program here.