Sonja Keerl, Co-founder and President of MACH Alliance and Global Head of Product Marketing at Contentstack, recently wrote that:

"...research found that IT teams are spending an average of 39% of their time delivering upgrades. Roughly 30% said more than half of their IT team's time is dedicated to this. Two-fifths of respondents stated they carry out maintenance or upgrades every three weeks. Additionally, about three-quarters of those take more than a month, with 25% taking more than three months."

The results of the research being referred to are in line with the conversations we've been having with multiple headless CMS vendors. Enterprise brands are recognizing these IT inefficiencies, and they recognize that headless, API-first platforms can bring about a solution.

Elsewhere, Fabric partnered with Stibo Systems, Kaya Ismail sits down to chat with dotCMS' Stefan Schinkel, and a new report sheds light on the state of social commerce in 2022.

"While executives cannot control macro events, they can control how they prepare their companies for unrest, and one of the most sound ways to do so is to invest in enterprise architecture and technologies that advance their digital posture."

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Fabric Partners With Master Data Management Company Stibo Systems “With Stibo Systems’ MDM solution we empower companies to take control over their different data domains, enable cross-border trade, and a frictionless commerce experience through accurate and enriched product data,” says Neda Nia, Chief Product Officer at Stibo Systems." Shoppable Partners with Jivox to Provide 1-Click Commerce Experience and Conversion Data to Global Brands "The partnership offers the most comprehensive personalized commerce marketing solution, facilitating one-click purchases to establish consumer identity along with the in-depth purchase behavior metrics to scale ads in a cost-effective manner." Scaling Digital Experiences: The Role of a Serverless CMS "Using a serverless content management system (CMS) should ensure that developers can concentrate on what they are there to do – write code. It can remove the burden of running back-end infrastructure and let other teams manage the content that is put in place." Structured Content 101 "To understand what structured content is, you need to think about content like you think about data. Structured data, like structured content, is better suited to usage by algorithms and code."

How Brightspot’s Partner Program Delivers the Best CMS Experience for Customers

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Fireside with DXP Report | #4

Kaya Ismail chats with dotCMS' Stefan Schinkel. They discuss MACH, pure headless versus hybrid headless, and the future of web content management.

Things that caught our eye

1. The state of social commerce: See why US shoppers are "disappointed" with their online shopping experiences.  
2. Amazon and the Metaverse: Amazon, headless commerce, augmented reality, and your wallet. It's happening.
3. More platforms more problems?: The argument against a best-of-breed tech stack.
4. The case for centralized content management: "Providing a central location for your content where it can be fed to multiple channels, localized and personalized is a compelling reason for organizations to invest in centralized content management systems."
5. Goodbye, easy VC money: Seed rounds and all rounds thereafter are attracting less funds, which is probably a good thing.

The word on the street...

1. [Twitter] High-flying Shopify merchants share their favorite plugins: There are some very cool plugins in this thread.
2. [Reddit] WordPress x Gatsby: How are custom post types made? Redditors chime in.
3. [Reddit] "Which CMS should I choose in this case?": Help this person out, won't you?