Gartner’s DXP Magic Quadrant and CMS ROI

Analyst firm Gartner has released the 2023 edition of its annual Magic Quadrant for DXPs, providing evaluations of some of the leading vendors in the DXP space, their strengths and weaknesses, and insight into some of the key trends in the industry.

Many vendors have been listed again, including Adobe, Optimizely, Acquia, Sitecore, Bloomreach, Magnolia, and Kentico. However, there’s no place this year for the likes of Salesforce and Oracle.

Since this week is Adobe Summit, we’ve featured Adobe’s take on the Magic Quadrant.

Elsewhere, Storyblok has released the results of its Total Economic Impact study conducted by Forrester. Per the findings, the headless CMS vendor has provided a 582% return on investment over 3 years. Uniform has also unveiled a CMS comparison guide, and there’s a new concept being talked about dubbed invisible commerce.

“All customers — B2C and B2B — expect engaging, personalized digital experiences delivered in real time, and they expect those experiences to be delivered in a way that respects their privacy, their preferences, and adds that value.”
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Storyblok’s Content Management System Delivered 582% ROI for Customers That Modernized Their Content Operations “At a time when more businesses are scrutinizing traditional CMS platforms and exploring how a composable, headless CMS setup helps them with content operations and creating content at scale, we believe this Forrester study proves that Storyblok is a smart CMS investment.” Uniform Releases First Comprehensive CMS Comparison Guide, Analyzing 15 Providers and How To Choose the Right One “The CMS field is getting increasingly crowded, making it difficult for brands across industries to identify a partner and know where to start. Our guide helps you cut through the noise, as our team has decades of experience working with and for CMS providers.” Yext Joins the MACH Alliance to Support Open, Best-of-Breed Technology Ecosystems “Enterprises can pick and choose any combination of Yext products while maintaining the flexibility to integrate with other best-of-breed vendors. This open architecture and interoperability between systems is an essential component of MACH and a prerequisite for any business looking to future-proof its tech stack and thrive in the digital age.” DXPs and CDPs: How to Measure and Improve Your Digital Customer Experience Metrics “The way digital experience platforms can deliver seamless and personalized customer experiences across omnichannel digital touchpoints.”

Fireside with DXP Report: Weekly Wrap-Up with Kaya & Andres

Stories that caught our eye

1. Introducing Invisible Commerce: A breakdown of the retail brand experience of the future.
2. Headless Segmentation: This Time It’s Personal: More new terminology. This time it helps with personalization.
3. What to Expect at Adobe Summit: A few tips for those heading to this major conference.
4. Comwrap Reply Named Ibexa Partner of the Year 2023: Recognition for one of Ibexa’s key system implementation partners.
5. Is a Headless CMS the Answer for the Public Sector?: Government-related departments could benefit from a new approach to managing digital experiences.

The word on the street...

1. [LinkedIn]: Billboard fun in NYC: Storyblok took their advertising up a notch with this one.
2. [LinkedIn]: ChatGPT describes a headless CMS: A witty Seinfeld-themed explanation.