Instant Commerce Raises €2M Pre-Seed Round

Amsterdam-based Instant Commerce, a headless Frontend-as-a-Service for Storyblok and Shopify, has raised a pre-seed round. The round was led by firstminute capital, with the founders of Storyblok, Wandera, Snyk, and Supercell also participating.
Sam Endacott at firstminute capital, says: “We believe the future of web development and e-commerce is headless and have had a front-row seat in this category with our investments in Storyblok and Nuxt.”
“However, the missing link has been a software layer to coordinate the ecosystem of APIs from the front-end that can be used by both non-technical users and developers. The Instant Commerce team have experienced this pain-point directly having built a highly successful e-commerce agency before working with major global brands.”
Elsewhere, reports indicate that the headless CMS industry is set to boom, Amplience launched a PWA kit, and the MACH Alliance are set to present the best practises around MACH-based order management.

“This race to make online storefronts more engaging has led to much higher costs, strained infrastructure and a severe drain on resources,” explained Coen Van Hees, Founder and CEO of Instant Commerce.
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Fireside with DXP Report #7
Kaya Ismail and Bart Omlo sit down to discuss the past and future of Kontent by Kentico, AI, and the headless CMS landscape.
Things that caught our eye
- [Event] A guide to MACH-based Order Management: Future proof your fulfillment: Experts from E2X with Fabric, Fluent Commerce, NewStore and VTEX will explain how MACH is influencing order management systems of today.
- A hands-on solution for powerful digital experiences: Scot Gillespie, CTO and general manager at Arc XP highlights how the digital customer experience has evolved.
- A Simple Guide to Headless Ecommerce: Explaining the architectural approach known as headless ecommerce.
- Elementor Acquires Strattic To Redefine WordPress Hosting: The WordPress website builder expands its portfolio with a static hosting solution.
- Prepr Talks #4 with Booking.com: Alex Ioana from Booking.com shares details about optimization, personalization, and a partner hub with the Prepr team.

The word on the street...
- [Reddit] Which Open-Source Headless CMS Should I Choose?: This Reddit user provides a video to help others make their choice.
- [Reddit] Headless CMS I’m building using Vue!: A Reddit user shares their experience using a headless CMS.
- [Reddit] Elementor buys, Reddit reacts: Redditors weigh in on Elementor’s latest acquisition.
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